Addium

Addium is a leading agriculture technology company in the horticulture industry with expertise in science, sensors, and software.

I was a part of a team of 3 designers, mainly focusing on AROYA, Addium's main SaaS, and assisting between AQUALAB5 and POMETA.

Projects under NDA

Role

UI/UX Designer

Toolkit

Figma, Adobe Illustrator, Photoshop, Miro, Zeplin, Jira

Industry

Horticulture, SaaS, B2B

Understanding Addium's User Base

Through my first interaction with Addium, I have to dive deeper into Addium's current customer base, and encapsulate how AROYA is operated. Doing interviews and in-person visits made it possible for me to understand successes, concerns, and frustrations in more depth.

Breaking down these customers into 4 personas, I achieved a better understanding through their entire process, and from our conversations, how they utilize AROYA, Addium's software, as a part of their work.

I learned that one of the biggest pain points that growers face is their scheduling and monitoring system.

Most of their work involves a lot of planning, and through scheduling, mainly using a whiteboard to plan harvest groups and crops.

Another factor was monitoring water levels, temperatures, and other facts concerning crops. Being on-site on the plant is the most proper way of monitoring, but with a grower's schedule, that requires them to monitor crops 24/7, it can be a very arduous task.

Structured Planning

Production Planning is one solution that I pitched, which would create better structure for growers to monitor their crops, and pinpoint inefficiencies easily.

Easily identify inefficiencies
Inventory projection for sales
Ease of cultivar zone allocation
Easier date updating
Identifying Harvest Group paths through rooms

Implementing Fast Changes

In tandem with Production Planning, an upgrade of how irrigation can be easily tracked through mobile means also becomes a pivotal moment. Through the ease of mobile software, it is easier for growers to implement sudden changes, and improve monitor crops through the whole 24 hours without the need to drive to the site at 2AM in the morning when something goes wrong.

Create Run Once

View Run Once

Alerting Impactful Issues

AROYA features a better way of monitors clients' grow by creating proper target ranges for alerting users. The target ranges has different ranges and limits that users are able to manage.

Understand limits visually rather than just numbers
Create a simpler way for users to alter target ranges
Easily enable and disable certain ranges

As part of target ranges, alerts play a vital role in monitoring growth, as the tiniest bit of problems can snowball into a bigger issue. We wanted to update alerts that will impact users much more efficiently.

Next Steps to Better Growth

A leaderboard to showcase harvest groups acts as a defining factor to understand great crop runs, which can continuously improve upon other runs in the future.

Running growth for these crops require a lot of trial and error, and to find something that is perfectly balanced requires growers to continuously note down what makes a growth from seed to fruit, more worth it than others.

Design System

These new designs are created through a global design system that is used throughout Addium's different softwares, namely: AROYA, SKALA, POMETA, and AQUALAB.

My design team and I developed this design system to keep a consistent check for all software in Addium.

AQUALAB5

The team was tasked to create a concise onboarding, login, and settings. Three of the biggest painpoints for AQUALAB customers were the language accuracy, printing methods, and internet connectivity.

For this project, I worked directly with the product manager, and a handful of other designers to work out user-friendly flows for a better development of the new AQUALAB product.

Onboarding Flow
User Settings
Login
Print Setup
Reading Flow

Projects Under NDA

POMETA

I assisted, and brainstorm prototypes and screens for POMETA's FarmVision with my designer lead, and other designers. We created sprint sessions to work out intuitive ways for users to navigate through POMETA's precise user flows. I also did icon work for the different phases used in the application.